Who is shaking up the future of the LCD splicing market? LED display screen?

Since the second half of 2023, the LCD splicing display market has continued to decline, and it has not "changed" in the first half of 2024. Taking into account the two major factors of "competitive technology replacement and price changes", the industry market believes that the future growth space of LCD splicing is facing serious pressure.

In digital signage, advertising, shopping malls and other scenarios, LED small pitch color, brightness and seamless advantages are more popular. And the viewing distance of the advertising market is also "not sensitive" to its pixel density is not as good as LCD splicing. It can be said that the advertising market is a segmented scene in which LED small pitch replaces LCD splicing, second only to the control room and command and dispatch center market. However, unlike the control room and command and dispatch center, which often require high-end, high-priced small pitch LED products; the advertising market needs mid-to-low-end low-priced LED display products. Since 2023, the price of P1.2-2.0 level small pitch LED display screens has continued to decline, successfully promoting a round of product popularization in the digital signage market. Moreover, from the visual effect, the pixel pitch of LED advertising screens at the P1.5 level has a significantly lower impact on the image quality at a distance of 5 meters than the impact of the splicing seams of LCD splicing displays on the image quality. ——At the same time, in the indoor digital signage market, especially in shopping malls, LED screens are more adaptable to high light conditions.

In the LCD market, major technological advances are centered on "large screens". However, for splicing, oversized units are not beneficial: because when the unit size is too large, the flexibility is reduced and the gap control is more difficult. Unless it is a high-end project with a large display area, medium-sized units (such as 55 inches) are the "niche point" of LCD splicing. This makes it difficult for LCD splicing to benefit from the large-screen upgrade of the mainstream LCD display technology.

At the same time, LCD splicing products have been close to the limit in gap control many years ago. While maintaining economy, the gap index is often above 2 mm. There is little room for improvement in its key technologies and cost. Considering that high-end markets such as control rooms and command and dispatch centers have been completely occupied by small-pitch LEDs, the LCD splicing industry chain is seriously lacking in motivation to continue to develop high-end technologies.

Even compared with the entire LCD display industry, LED direct display has the characteristics and advantages of faster progress, greater room for improvement and greater potential. Especially in the context of LCD large-size technology not only not helping LCD splicing to become stronger, but eroding its 2*2-level entry-level application market, the competitive pressure on LCD splicing brought by the continuous innovation and development of LED direct display technology will only be greater.

Shenzhen Shinerave is a large-scale, competitive LED display company with high quality service.