A video from CCTV went viral, and the virtual studio + XR + LED display technology shocked netizens!

This year's No. 11 typhoon "Makar" has weakened to a tropical depression, and the Central Meteorological Observatory stopped numbering it at 17:00 on September 8. In order to prevent the dangers that super typhoons may bring, CCTV Video released a video to remind citizens to take shelter in advance. On the 9th, the topic #China's weather forecast is too advanced to be popular abroad# rushed to Weibo hot search, causing heated discussions across the network, especially the combination of Unreal Engine and XR (extended reality) technology, which successfully attracted widespread attention from netizens around the world.

In the latest weather forecast video, the host seems to be in a simulated extreme weather environment, such as violent storms, fallen trees and other scenes are realistically reproduced, making the audience feel as if they are experiencing it in person. This unprecedented immersive experience, thanks to the powerful rendering capabilities of Unreal Engine and the real-time imaging technology of XR technology, makes the transmission of weather information more intuitive and efficient.

This time, CCTV used virtual studio + XR + LED display technology to integrate real hosts into the virtual typhoon scene, creating an immersive feeling. Virtual studio technology uses computer graphics rendering technology combined with virtual reality technology to replace real scenes and effects with virtual scenes and effects, and seamlessly combine virtual scenes with real pictures to achieve more realistic visual effects. The introduction of XR technology (including VR, AR, MR) further enhances this sense of immersion and interactivity. As a display terminal, LED display screens have become an important carrier for presenting these virtual scenes and effects with their advantages such as high resolution, high definition, high brightness, and high contrast.

Virtual studios combine XR (extended reality) with LED display technology. As an innovative visual presentation method, its application fields are wide and diverse.

In the radio and television industry, weather forecasts, news broadcasts, and variety shows are the most common applications. Especially in the production of variety shows, virtual studio technology can create a variety of fantasy and science fiction stage effects, bringing unprecedented visual feasts to the audience. As an important carrier of these virtual scenes, LED display screens show colorful pictures.

In the film and television production industry, XR virtual production technology combined with LED display screens provides a new production method for film, TV series and other film and television works. Through the high-fidelity virtual environment presented by the LED display, actors can perform without actually building the scene, greatly reducing production costs and time. At the same time, this technology can also achieve rapid scene conversion and modification, improving production efficiency. In addition, in advertising shooting, LED display screens can simulate various product display environments, providing unlimited possibilities for advertising creativity. Combined with XR technology, advertisers can create more realistic and attractive advertising effects, thereby enhancing brand influence and market competitiveness.

In the field of education, virtual studio technology can build various virtual laboratories, teaching scenes, etc., to provide students with a more intuitive and vivid learning experience. LED display screens serve as an important display tool for these virtual scenes, helping students better understand and master the knowledge they have learned. In distance education, virtual studio technology can simulate a real classroom environment and enhance the interactivity and participation of teachers and students. LED display screens serve as a display platform for teaching content, ensuring that students who learn remotely can also obtain high-quality educational resources.

In concerts and performances, LED display screens can be used as stage backgrounds or interactive devices, combined with XR technology to create stunning visual effects. The audience seems to be in a virtual world, experiencing every wonderful moment with the performers. In the field of gaming e-sports, the combination of LED display and XR technology can provide players with a more immersive gaming experience. By building realistic game scenes and interactive environments, players can integrate more deeply into the game world and enjoy the fun brought by the game.

The significance and role of the development of LED display

The combination of virtual studio + XR + LED display technology has put forward higher requirements for the technical upgrading and innovation of LED display. In order to meet this demand, LED display manufacturers need to continuously improve the display effect, stability and reliability of their products, while exploring more new application scenarios and technical solutions. This technology-driven development model will promote the overall progress and prosperity of the LED display industry.

At the same time, with the popularization of virtual studio technology and the continuous expansion of application fields, the market space of LED display will also be further expanded. In addition to traditional TV weather forecast programs, LED display can also be applied to movies, games, education, tourism and other fields, providing these industries with more vivid and intuitive display methods and interactive experiences. This cross-industry application expansion will bring more development opportunities and market demand to the LED display industry.

The weather forecast program using virtual studio + XR + LED display technology not only improves the audience's viewing experience, but also enhances the brand image and competitiveness of TV stations and LED display manufacturers. This kind of technological innovation and application practice will make related companies and brands more attractive and competitive in the market, thereby winning more market share and customer resources.

The combination of virtual studio + XR + LED display technology involves the coordinated development of multiple links in the industrial chain. From upstream manufacturers of core components such as chips and driver ICs, to midstream packaging companies, to downstream end users such as LED display manufacturers, they all need to jointly participate in and promote the development and application of this technology. This model of coordinated development of the industrial chain will promote the common progress and prosperity of the entire industry.