Thousands of prosperous scenes, gathered on one screen. The 2024 Berlin International Tourism Trade Fair (ITB Berlin) has come to a perfect end. As one of the world's largest and most influential tourism trade fairs, this year's exhibition uses smart display technology to create an 840㎡ immersive stage giant screen for exhibitors, showing the charm of cultural tourism in various countries.
Colorlight provides professional solutions for LED ultra-high-definition stage
display, which doubles the eye-catching effect of the immersive stage, a new
communication platform, and becomes the biggest highlight of the ITB Berlin
exhibition.
ITB is known as the "Olympic event" of the global tourism industry.
More than 5,500 exhibitors from more than 170 countries and regions on five
continents, including tens of thousands of visitors, gathered together at the
Berlin International Exhibition Center to experience this top-notch giant
screen display presented by Colorlight and feel the ultimate visual excitement.
1.Immersive giant screen, creating a feast of cultural tourism
Colorite's ultra-high-definition large-screen solution provides technical
support for the stage screen with a length of 105 meters and a height of 8
meters, perfectly restoring the beautiful scenery of many tourist attractions
around the world. The audience seems to be traveling through it and lingering.
The perfect display of the 840㎡ stage giant screen is
participated by X100 Pro series and i series receiving cards. High-performance
image processing technology and ultra-high resolution LED display control
capabilities add luster to the stage giant screen effect display. The solution
is simple, the picture is shocking, and the atmospheric stage screen layout
creates a fantasy and immersive cultural tourism feast for the audience.

2.Professional broadcast control, telling a good story of cultural tourism
Colorite's CS series 8K server equipped with GrandShow server software also
plays an indispensable role behind the perfect presentation of the stage giant
screen. 3360 LED cabinets are perfectly unified, and point-to-point output of
high-quality cultural tourism videos, rich colors, delicate picture quality,
depicting a series of exquisite world paintings.
This international cultural tourism show presented amazing visual effects,
which left a deep impression on the audience. It also told the exhibitors
around the world a series of carefully designed cultural tourism stories,
bringing them beauty and surprise.
3.Ultra-low brightness, immersion in the beauty of the world
When the screen brightness on site was only 5%, the details of the picture were
still clearly visible, full of strong visual impact and appeal. The audience
completely forgot about the surroundings of the exhibition center and was
deeply attracted by the constantly changing video screens. It seemed as if they
were led through various dreamy tourist destinations and completely immersed in
this visual feast.
The immersive exhibition site attracted countless audiences to stop and
appreciate, and the whole atmosphere was full of strong interest and
enthusiasm. In the dim environment, the screen images were vivid and charming,
and took turns to promote tourist attractions and colorful tourism resources
from all over the world, allowing the audience to be immersed in it.

In addition, the stage has also become an excellent medium for countries to show themselves. As the guest of honor, Oman appeared at this exhibition and even brought the Oman Royal Symphony Orchestra to play local characteristic music on the stage, introduce its long history and rich culture, and spread a good national image to the audience.
Through the wonderful display effects of Colorlight, we also witnessed the
success and grandness of the exhibition, allowing exhibitors and visitors to
personally experience the unique cultural and tourism charm.
On this international cultural and tourism stage full of opportunities and
challenges, Colorlight will continue to innovate scene display modes, provide
all-round and high-quality services for international exhibition displays with
cutting-edge technology and rich application scene solutions, and promote the
vigorous development of international cultural and tourism.