Industry News

LED UHD TV New Vision

2024/11/5 14:38:52

Recently, the first China Radio and Television Conference Director Forum was held in Beijing. The Guangdong Radio and Television Bureau demonstrated its accelerated practice in the development of the UHD industry, which is behind the country's continued promotion of the UHD industry. The Guangdong Radio and Television Bureau not only issued the "2025 UHD TV Development Award and Subsidy Implementation Plan", but also invested 215 million yuan in the past five years to help the development of UHD TV. At the same time, the State Administration of Radio and Television plans to launch 13 new UHD channels by the end of 2025, when the total number of UHD channels will exceed 20, and online audio-visual platforms such as iQiyi, Youku, and Tencent will also make UHD programs the mainstream.


The rapid development of UHD TV technology has benefited from strong support at the national level. The UHD TV award and subsidy policy has not only improved the supply capacity of 4K/8K content, but also promoted technological innovation in the LED display industry, especially in virtual shooting, COB packaging and MIP display technology.


The physical resolution of UHD TV is 4 times that of full HD, and the picture is delicate and realistic, bringing a new experience to users and new opportunities to the LED display industry. Virtual shooting technology uses high-precision LED display screens and advanced rendering technology to simulate realistic virtual scenes to meet the high requirements of ultra-high-definition content production. The reward and subsidy policy reduces the cost of ultra-high-definition content production, allowing more producers to adopt LED virtual shooting technology and improve production efficiency.



At the same time, the development of ultra-high-definition televisions has also promoted the upgrading of COB packaging technology. As an advanced LED display packaging technology, COB packaging technology improves the integration and reliability of LED display screens and significantly improves the display effect. The implementation of the reward and subsidy policy has enabled LED display companies to pay more attention to technological innovation to meet the demand for display technology for ultra-high-definition televisions. In addition, the policy has also promoted close cooperation between upstream and downstream companies in the LED display industry chain, laying a solid foundation for the widespread application of COB packaging technology in the field of ultra-high-definition televisions.


As one of the cutting-edge technologies in the LED display industry, MIP display technology has also achieved accelerated market popularization and commercialization under the promotion of the ultra-high-definition television reward and subsidy policy. As consumers pay more attention to ultra-high-definition display products, MIP display technology, as a key component of ultra-high-definition display technology, has been more widely used. This acceleration of market popularization and commercialization provides a broader market space and development opportunities for the development of MIP display technology.


However, facing the development opportunities brought by the UHD TV subsidy policy, LED display screen companies also face many challenges. The market competition is fierce, and companies need to improve product quality and service levels to enhance customer satisfaction and loyalty. At the same time, they need to strengthen marketing and brand building, enhance brand awareness and reputation, and attract more customers.


In short, the implementation of the UHD TV subsidy policy has had a profound impact on the development of UHD content production and LED display technology. The policy has promoted the development of UHD content production towards higher resolution and higher picture quality, and also provided a rare opportunity for the development of the LED display industry. LED display screen companies need to actively respond to challenges, take effective measures, seize this opportunity, and achieve sustainable development.

Return
Follow us